Aptera Software, Conselltants and Fortify Software All Extend the Value of
Their Salesforce CRM Investment With Integration to Vtrenz iMarketing
SAN FRANCISCO, Jan. 10 /PRNewswire-FirstCall/ -- Vtrenz, Inc.
(www.vtrenz.com), the leading developer of on-demand marketing automation
solutions, and salesforce.com (NYSE: CRM), the market and technology leader in
on-demand business services, today announced the availability of Vtrenz
iMarketing Automation for salesforce.com's AppExchange. Through the
combination of Vtrenz' comprehensive marketing automation solutions and
salesforce.com's suite of on-demand CRM applications, customers are realizing
increased return from their sales and marketing investments. iMarketing
Automation is immediately available for test drive and deployment at
http://www.salesforce.com/appexchange . Applications available via the
AppExchange directory are built using Apex, the world's first on-demand
(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO )
"Vtrenz understands that the relationship between sales and marketing is
vital to the success of any organization. By integrating iMarketing Automation
with Salesforce, mutual customers can provide a two-way flow of information
between the marketing function and the sales and support functions. This
allows marketing to not only generate higher quality leads, but provides a
fully 'automated sales-based marketing approach' which both improves sales
close rates as well as increases customer retention rates," said Will
Schnabel, President and CEO of Vtrenz.
iMarketing Automation allows organizations to extend the value of
Salesforce by integrating key marketing functions such as email, direct mail
and campaign analytics with sales force automation in order to accelerate the
sales cycle and drive more revenue. Using iMarketing Automation marketers can
generate and cultivate leads through multi-channel permission-based campaigns,
score and qualify leads for follow-up by their sales organization, and analyze
the campaigns' effectiveness in real-time.
"More than 7,400 salesforce.com customers have deployed applications via
the AppExchange," said Matt Holleran, vice president, AppExchange partners,
salesforce.com. "The exciting momentum of the AppExchange demonstrates that
customers are extending their Salesforce implementations with additional on-
demand applications, such as Vtrenz iMarketing Automation, throughout their
Many business-to-business marketing and sales organizations are already
benefiting from the relationship between Vtrenz and salesforce.com, including
high tech companies like Aptera Software, Conselltants and Fortify Software.
"Vtrenz iMarketing Automation will enable the marketing team at Fortify
Software to implement an integrated and automated marketing approach not
possible with an email-only solution. With integration into Salesforce, we'll
be able to more effectively align marketing and sales and deliver measurable
results throughout the entire lead-to-sale process," stated Ariana Beil,
online marketing manager for Fortify Software. "We selected Vtrenz because
iMarketing Automation not only met the functional business requirements needed
to automate critical marketing processes, but it was also affordable and could
be deployed quickly and easily, meeting the needs of a small marketing
"The integration with Salesforce was a critical reason why we selected
iMarketing Automation. iMarketing Automation provides us with an easy to use
platform for deploying highly sophisticated marketing campaigns, while
Salesforce provides us the deep functionality needed to manage and track our
sales activity," said T.K. Herman, president of Aptera Software. "The
integration ensures a closed loop lead-to-sale process in which our sales
representatives have clear visibility into marketing touch-points and are
focused on the leads with the highest propensity to buy, while marketing
resources can be focused on value add initiatives instead of manual tasks and
gain complete ROI campaign reporting."
"iMarketing Automation provides marketers the completely integrated
marketing execution toolset that they've been looking for. With no I.T.
required, marketing professionals can easily build, execute and automate
multi-touch marketing programs while automating the process of routing sales-
ready leads over to Salesforce," commented Joe Moloney, Principal of
Conselltants. "Combining iMarketing Automation with Salesforce provides us an
end-to-end solution for managing the lead-to-sale process and creates new
synergies between marketing and sales."
Apex and the AppExchange
Apex, the world's first on-demand platform, provides unprecedented ease of
customization and integration enabling a whole new generation of on-demand
applications that go beyond CRM. All Apex components and applications can be
easily shared, exchanged and installed with a few simple clicks via
salesforce.com's AppExchange directory, enabling all the innovation that Apex
unleashes to benefit the entire on-demand community.
Vtrenz' iMarketing Automation for AppExchange is one of more than 430
applications that are now available on salesforce.com's AppExchange, the
world's first on-demand application directory, found at
The Apex platform, formerly known as the AppExchange platform, is
available today. As previously announced, the next release of the Apex
platform is currently scheduled to be available in conjunction with the
release of Winter 07, and the Apex programming language is currently scheduled
to be available during the first half of 2007.
About Vtrenz Inc.
Vtrenz, the leading provider of on-demand marketing automation solutions,
empowers small to mid-sized organizations to generate demand for their
products and services, close more sales and measure the impact of their
marketing activities. Vtrenz' integrated marketing automation platform,
iMarketing Automation, allows marketers to create, execute and automate multi-
channel marketing campaigns, score and route qualified leads to sales
professionals and analyze marketing results through robust campaign analytics.
Customers have access to additional services including world-class support,
guidance from experienced marketing consultants, and live online training
classes. For additional information on Vtrenz, go to www.vtrenz.com .
Salesforce.com is the market and technology leader in on-demand business
services. The company's Salesforce suite of on-demand CRM applications allows
customers to manage and share all of their sales, support, marketing and
partner information on-demand. Apex, the world's first on-demand platform,
enables customers, developers and partners to build powerful new on-demand
applications that extend beyond CRM to deliver the benefits of multi-tenancy
and The Business Web across the enterprise. All Apex components and
applications can be easily shared, exchanged and installed via
salesforce.com's AppExchange directory, available at
http://www.salesforce.com/appexchange . Customers can also take advantage of
Successforce, salesforce.com's world-class training, support, consulting and
best practices offerings.
As of October 31, 2006, salesforce.com manages customer information for
approximately 27,100 customers and approximately 556,000 paying subscribers
including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget
Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any
unreleased services or features referenced in this or other press releases or
public statements are not currently available and may not be delivered on time
or at all. Customers who purchase salesforce.com applications should make
their purchase decisions based upon features that are currently available.
Salesforce.com has headquarters in San Francisco, with offices in Europe and
Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM".
For more information please visit http://www.salesforce.com , or call 1-800-
NOTE: Salesforce.com is a registered trademark of salesforce.com, and
Apex, AppExchange, The Business Web and Successforce are trademarks of
salesforce.com, Inc., San Francisco, California. Other names used may be
trademarks of their respective owners.
SOURCE salesforce.com, Inc.
CONTACT: Melissa Heilman of Vtrenz, Inc., +1-701-478-7704, or
firstname.lastname@example.org; or Gordon Evans of Salesforce.com, +1-415-536-7608, or
Web site: http://www.salesforce.com