Vtrenz iMarketing Automation Now Available on Salesforce.com's AppExchange

Aptera Software, Conselltants and Fortify Software All Extend the Value of Their Salesforce CRM Investment With Integration to Vtrenz iMarketing Automation

SAN FRANCISCO, Jan. 10 /PRNewswire-FirstCall/ -- Vtrenz, Inc. (www.vtrenz.com), the leading developer of on-demand marketing automation solutions, and salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced the availability of Vtrenz iMarketing Automation for salesforce.com's AppExchange. Through the combination of Vtrenz' comprehensive marketing automation solutions and salesforce.com's suite of on-demand CRM applications, customers are realizing increased return from their sales and marketing investments. iMarketing Automation is immediately available for test drive and deployment at http://www.salesforce.com/appexchange . Applications available via the AppExchange directory are built using Apex, the world's first on-demand platform.

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"Vtrenz understands that the relationship between sales and marketing is vital to the success of any organization. By integrating iMarketing Automation with Salesforce, mutual customers can provide a two-way flow of information between the marketing function and the sales and support functions. This allows marketing to not only generate higher quality leads, but provides a fully 'automated sales-based marketing approach' which both improves sales close rates as well as increases customer retention rates," said Will Schnabel, President and CEO of Vtrenz.

iMarketing Automation allows organizations to extend the value of Salesforce by integrating key marketing functions such as email, direct mail and campaign analytics with sales force automation in order to accelerate the sales cycle and drive more revenue. Using iMarketing Automation marketers can generate and cultivate leads through multi-channel permission-based campaigns, score and qualify leads for follow-up by their sales organization, and analyze the campaigns' effectiveness in real-time.

"More than 7,400 salesforce.com customers have deployed applications via the AppExchange," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "The exciting momentum of the AppExchange demonstrates that customers are extending their Salesforce implementations with additional on- demand applications, such as Vtrenz iMarketing Automation, throughout their enterprises."

Many business-to-business marketing and sales organizations are already benefiting from the relationship between Vtrenz and salesforce.com, including high tech companies like Aptera Software, Conselltants and Fortify Software.

"Vtrenz iMarketing Automation will enable the marketing team at Fortify Software to implement an integrated and automated marketing approach not possible with an email-only solution. With integration into Salesforce, we'll be able to more effectively align marketing and sales and deliver measurable results throughout the entire lead-to-sale process," stated Ariana Beil, online marketing manager for Fortify Software. "We selected Vtrenz because iMarketing Automation not only met the functional business requirements needed to automate critical marketing processes, but it was also affordable and could be deployed quickly and easily, meeting the needs of a small marketing department."

"The integration with Salesforce was a critical reason why we selected iMarketing Automation. iMarketing Automation provides us with an easy to use platform for deploying highly sophisticated marketing campaigns, while Salesforce provides us the deep functionality needed to manage and track our sales activity," said T.K. Herman, president of Aptera Software. "The integration ensures a closed loop lead-to-sale process in which our sales representatives have clear visibility into marketing touch-points and are focused on the leads with the highest propensity to buy, while marketing resources can be focused on value add initiatives instead of manual tasks and gain complete ROI campaign reporting."

"iMarketing Automation provides marketers the completely integrated marketing execution toolset that they've been looking for. With no I.T. required, marketing professionals can easily build, execute and automate multi-touch marketing programs while automating the process of routing sales- ready leads over to Salesforce," commented Joe Moloney, Principal of Conselltants. "Combining iMarketing Automation with Salesforce provides us an end-to-end solution for managing the lead-to-sale process and creates new synergies between marketing and sales."

Apex and the AppExchange

Apex, the world's first on-demand platform, provides unprecedented ease of customization and integration enabling a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

Vtrenz' iMarketing Automation for AppExchange is one of more than 430 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter 07, and the Apex programming language is currently scheduled to be available during the first half of 2007.

About Vtrenz Inc.

Vtrenz, the leading provider of on-demand marketing automation solutions, empowers small to mid-sized organizations to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute and automate multi- channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information on Vtrenz, go to www.vtrenz.com .

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange . Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of October 31, 2006, salesforce.com manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com , or call 1-800- NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of salesforce.com, and Apex, AppExchange, The Business Web and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

SOURCE salesforce.com, Inc.
01/10/2007
CONTACT: Melissa Heilman of Vtrenz, Inc., +1-701-478-7704, or
mheilman@vtrenz.com; or Gordon Evans of Salesforce.com, +1-415-536-7608, or
gevans@salesforce.com
Web site: http://www.salesforce.com
(CRM)