Enabling powerful apps and customer experiences exclusive to iPhone and iPad
SAN FRANCISCO--(BUSINESS WIRE)--Apple® and Salesforce today announced a strategic partnership that
brings together the number one customer relationship management platform
and iOS, the world’s most advanced mobile operating system, enabling
powerful new mobile apps for business. Working with Apple, Salesforce is
redesigning its app to embrace the native mobile platform with exclusive
new features on iOS. The companies will also provide tools and resources
for millions of Salesforce developers to build their own native apps
with a new Salesforce Mobile SDK for iOS, and a new iOS app development
course on Trailhead, Salesforce’s free, web-based learning platform.
“We’re excited to work with Salesforce and that their industry-leading
CRM will embrace native iOS and deliver exclusive new features on iPhone
and iPad,” said Tim Cook, Apple’s CEO. “With the powerful combination of
iPhone, iPad and iOS — the best hardware and software for business —
together with native Salesforce apps and the new Salesforce SDK, we can
deliver great customer experiences for businesses around the world.”
“With this partnership, we’re bringing together the world’s #1 CRM
platform with iPhone and iPad, the world’s best devices for business,”
said Marc Benioff, Chairman and co-CEO, Salesforce. “Together,
Salesforce and Apple are defining a new era of mobile innovation with
native apps on iOS, and empowering millions of people with access to
Trailhead and the skills they need for the jobs of the future.”
The initial focus areas of this strategic partnership include:
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Native Salesforce iOS apps for business: Salesforce, working
with Apple, will redesign the Salesforce Mobile App to give customers
rich experiences exclusively on iOS, with unique Apple capabilities
such as Siri® Shortcuts, Face ID®, Business Chat™ and more. Salesforce
will also introduce the first ever Trailhead Mobile App, first on iOS.
The partners will also deliver powerful iOS apps for industries and
small business that will serve their specific customer needs.
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Empowering Salesforce developers on iOS: Apple and Salesforce
are developing the first Salesforce Mobile SDK that is optimized for
Swift™, Apple’s powerful and intuitive modern programming language.
The native SDK will enable businesses and developers to build and
deploy apps for iPhone® and iPad® on the Salesforce Lightning
Platform, adding to the hundreds of thousands of iOS apps for business
in the App Store® today.
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Accelerating developer learning and career growth: Apple and
Salesforce believe strongly in the democratization of technology and
empowering developers — with any education level or background — to
learn skills for the jobs of today and tomorrow. To support developer
learning and career growth, Apple is launching a new Get Started with
iOS App Development Trail that will teach anyone how to build native
iOS apps in Xcode® with Swift.
Attendees of Dreamforce 2018 can get an early look at the new Apple and
Salesforce offerings in the Salesforce Campground (Moscone South Halls
ABC) or the Trailhead Area (Moscone West Level 1). For more about the
partnership, please visit salesforce.com/apple
or apple.com/business/partners.
Availability
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The Get Started with iOS App Development Trail is available today at trailhead.com/apple.
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The new Salesforce Mobile SDK for iOS will be available by the end of
2018.
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The rebuilt Salesforce Mobile App will be available in early 2019; the
first ever Trailhead Mobile App will launch later next year.
Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more
than 100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
Salesforce, the global CRM leader, empowers companies to connect with
their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press
releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase Salesforce
applications should make their purchase decisions based upon features
that are currently available. Salesforce has headquarters in San
Francisco, with offices in Europe and Asia, and trades on the New York
Stock Exchange under the ticker symbol “CRM.” For more information
please visit https://www.salesforce.com,
or call 1-800-NO-SOFTWARE.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom),
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© 2018 Apple Inc. All rights reserved. Apple, the Apple logo, Siri, Face
ID, Business Chat, Swift, iPhone, iPad, App Store and Xcode are
trademarks of Apple. Other company and product names may be trademarks
of their respective owners.